If you donât do the dew, chances are that you will be like a grandma/grandpa even at your young age. That is what this ridiculously funny print campaign for Mountain dew indicates in a light way. Agency behind this ostensibly light-hearted campaign is BBDO Shanghai, China.
So, what we can see in those ads is the old 19-year-old Rita who didnât do the dew. We can also see 18-year-old Tim didnât do the dew. Both of them are so tired as they look like their parents.
The execution is cheeky. Perhaps, cultural peculiarities too play a pivotal role in the actualization of such ideas. Chinese anti-domestic violent ads have usually more blood.
CREDITS
Advertising Agency: BBDO Shanghai, China
Executive Creative Directors: WF Leong, Andrew Lok
Creative Directors: Andrew Lok, Alex Xie
Art Directors: Alex Xie, WF Leong, Daniel Wang, Rain Yu
Writers: Andrew Lok, Rain Yu
Photographer: Jonathan Tay
Agency Producer: Ivan Heng
