How will winning a lottery change a personâs life? Watch this interesting ad, developed by Grey Tel-Aviv for Israel Lottery.
The ad is taken in a documentary style where we hear what friends and relatives of Danny have to say. They are talking as if he were dead or kidnapped. The employer says that Danny was the best one and he loved his workplace a lot.
His friends have only good things to tell about him. His family members, with sadness say about him. Amid these shots, we can see a photo of Danny placed in respectful manner. The ad is arranged in a surprising way that it is only at the end that the viewer knows that it was a commercial for a lottery.
Nice, intelligent approach. The ad is able to stay for a long time in the minds of viewers.
Advertising Agency: Grey Tel-Aviv, Israel
Creative Director / Copywriter / Art Director: Shani Gershi
Executive Creative Director: Yonatan Stirin
Account Manager: Dani Brande
Account Supervisor: Adi Erlich
Agency Producers: Lilach Itzhak, Darya Danzig, Asaf Ronen
Director: Shani Gershi
Photographer: Darya Danzig
Editor: Yuval Levi
Music: Tomer Biran
Production Agency: Grey Tel-Aviv
Post Production: Post Office
Sound Design: Post Office / Soundhose Israel
Via: Ads of the world
