Corporate Social Responsibility or CSR has often been associated with philanthropy. This meaning of CSR is partially relevant as it covers only a fragment of the actual scope of Corporate Social Responsibility operations undertaken by large companies. However, it is true that philanthropic actions cannot be deemed as trivial since a business or corporation which carries out these sorts of activities is successful in maintaining an amicable relation with the public as well as the leaders of the community which is essential for the smooth functioning of the company.
CSR – Philanthropic Activities Affect Nature
Philanthropy together with other activities connected to it are viewed as simply being the external portion of CSR. But it is this portion which companies need to focus on right now since philanthropic activities cover a broad range of issues, one of them being nature. Humans have continued to use and abuse nature throughout history but it is high time that people become more responsible. The wellbeing and maintenance of nature is now a cause for concern round the globe. Citizens of different nations are working alongside various corporations in order to contribute what little they can to the safety and protection of the environment.
CSR – Self-Regulation Helps Nature
Companies need to realize that the hazards of climate change in nature are true. Regulation is effective in dealing with the situation but the extent to which it is necessary is still debatable. Businesses are now turning green because of consumer demands and market factors. This helps to bridge the long-standing gap between environmentalists and the corporations.
Consumers are now aware of products being environmentally secure or not and make their buying choices accordingly. This allows the CSR mechanism to make a few modifications to the overall activities of the corporation which are beneficial to nature in the long run.
It is not really hard to picture industries appreciating the advantages of ecological awareness. Slogans like “reduce, recycle, re-use” are highly effective if they happen to be interpreted in a way that makes the businesses understand that they might stand to profit from adopting them. Social enterprise is a relatively new and innovative concept where ecological concerns are crucial to the overall target.
Contribution of Alternative Technology Developed through CSR
Alternative technology adopts a utopian dark green approach which means new social structures will be formed along with changes in economics and politics of a nation. Companies which have successfully integrated CSR into their corporate structure have managed to develop technology suited to a particular type of environment. It stemmed from the notion that instead of harming the environment and consuming large amounts of energy, the companies need to come up with alternate means of power generation which is possible through advanced machinery.
It should be remembered that raw materials are not unlimited; they will be exhausted at one point of time. But, by that time, the harm caused to nature due to wastes, pollution and other factors will be irreparable. CSR tends to try and mend this situation by employing low level suitable technology at all levels of society and industry.
