While ad makers are resorting to irresponsible advertising to attract customers through controversy, the makers of the Orange ad chose to portray social concerns even at the cost of the cellular carrierâs revenue. It urged subscribers not to send text messages while driving a car. Not that there is anyone who needs to be warned about the dangers of sending SMS while driving but nonetheless the ad issued in public interest could help avert crashes. This definitely is not the mantra of the ad world where you highlight the positive aspects completely concealing the drawbacks. The work of Orange ad makers has short-listed the ad for the Clio awards as the only entry from the telecommunication category. Honesty should be awarded.
Via:Adland
