This print advertisement campaign was launched by Home Centre, which deals in wooden furniture. Interestingly, environment protection groups can use this campaign for their incessant call for preserving trees and forests. One interpretation can be made here that due to these furniture forests are being depleted. However, this advertisement campaign aims at depicting that it makes furniture as solid as when trees are rooted in the soil.
As a matter of fact, similar idea was used in an environment protection campaign recently. Certainly the idea behind this ad cannot be held extraordinary as it struggles to convey the message across. Moreover, the photography of the campaign makes it a bit effective along with a good art direction. The copy reads as ‘Solid Wood Furniture’. The campaign was created by The Classic Partnership, Dubai.
Via Ad Blog Arabia
