The British advertising watchdog has criticized Italian Fashion house, Dolce & Gabbana, for publishing these two advertisements in a leading newspaper. The ASA acted promptly after receiving complaints from people and groups such as Mothers Against Murder And Aggression and Media March. The advertising watchdog said that the company acted irresponsibly and breached standards of good taste in publishing the advertisements.
On the other hand, Milan based company argued that the advertisements were published around the globe but complaints came only from people in Britain. The company maintained that the advertisements were highly stylized and intended to be an iconic representation of the Napoleonic period of art.
The ASA noted that while the ads were highly stylized these ads could be seen as condoning and glorifying knife-related violence.
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