This is an engaging and compelling print advertisement campaign launched by History Channel to promote its program on Stars Wars, the legacy revealed. The campaign has aimed at focusing on the transformation taking place in our fast moving lives. The campaign has used simple sketches to underscore the transformation while showing Buddha and a traditional soldier being changed to fit in or appear as a character of Star Wars. The sketches have been scribbled on a notebook page that displays the journey of transformation.
The presentation of the campaign ha slightly become intrusive in nature in its effort to portray the high-mindedness of the program. Still the portrayal of transformation has been interestingly displayed. The art direction of the campaign has evidently been the backbone of the campaign with its remarkable job. The text of the ad reads, ‘Star Wars: The legacy revealed’. The campaign was developed by The Brooklyn Brothers.
Via: Adverbox
