Recently Bud Light rolled out latest online advertisement campaign including five home made spots. The main aim of the campaign is to address youth section with humorous and light advertisements and aspire to make them feel as a part of the campaign thereby trying to instill a sense of indulgence. The advertisements are showing a couple of guys imagine a first date between Bud and a babe. A second features a lone beer bottle making for a fun day at Mt. Rushmore. These advertisements are at present running on havesomefunwithit.com.
The presentation of the campaign is naturally cannot match the campaign by professional ones but it definitely presents a soft and compelling attitude of people about the product. However, the most impressive advertisement of the campaign is the one featuring Mount Rushmore. The punch line of the campaign is, ‘Have some fun with it’. The campaign was produced with the help of Cannonball Agency.
Via: Advertolog
