Truly and surely everything is about to change for the marketing department of Warner Bros served a perfect ace this time again. Harry Potter and the Goblet of Fire is creating marketing history all over the world. In the third weekend it has grossed more than 20 billion and zooms past $300 million overseas from more than 57 markets.
Surely now Warner Bros. Pictures’ marketing and advertising think tank, Domestic Chief Dawn Taubin and International Boss Sue Kroll, are happy duo, their strategy is hitting the bull’s eye with a bang.
Whatever debated their strategy was (no children morning TV spot was bought to avoid the 4-to-8 year old demographic crowd that started building the Harry Potter franchise in the beginning.) yielding right result now. USA MTV and international MTV are included in the media mix. Earlier the survey showed that the Harry Potter sequels ranked low amongst family audiences and high in teens and adults.
Box Office Report
