Honda is different. Its recent advertising tactic tries to position it differently than Infiniti and Lexus. Honda is calling its 2006 Acura TSX dissimilar than is competitors. It’s luxurious and technologically savior fire.
The automaker continues that message in TV ads touting Acura’s 2006 RL, MDX and TSX for such features as telematics, Bluetooth wireless capability and radar-based traffic avoidance systems.
In another, a woman in her apartment is asked out by a man in his RL, who uses the car’s Bluetooth wireless to access restaurant ratings.
