This is slightly perplexing advertisement campaign undertaken by Guinness to promote its product dark beer. The advertisement probably focuses on the exclusivity of the product however, the copy of the advertisement suggest otherwise. The first two ads showing man on the moon and Einstein giving impression of successful accomplishment and achievements that makes people different from others.
However, the basic seems to be revolving around occupying box at the bottom of the ad which is close to Guinness while leaving other boxes same representing the normal people. The advertisement presents a nice exaggeration of the basic idea. The copy of the advertisement reads, ‘good things come to those who wait’. The ad is created by ABBOTT MEAD VICKERS BBDO, London.
Via Ad Hunt
