Amnesty International continuing its campaign ‘stop domestic violence against woman’ has lunched this television advertisement. The advertisement aims to enlarge awareness regarding domestic violence. The advertisement is showing a woman is being thrashed by an invisible man depicting how distorting the abuse can be as it is continued even in the nightclub’s toilet. The advertisement is however, is not hard-hitting in comparison with the other advertisements launched by the organization.
The advertisement is the extension of the previous ad titled ‘fight club’, which was aimed at men. The advertisement, ‘up to 69’ is directed mainly towards a female audience. The tag line of the ad says, ‘In some countries, up to 69% of women have been physically assaulted by their male partners. You can do something about it’. The ad is created by Cake.
Following is earlier ad by the organization aimed at men, which has seemingly better execution than the latest ad.
Via Brand Republic
