This is yet another print advertisement launched with a view to broaden people’s contribution to help program to save whales launched by Greenpeace. The advertisement intends to clarify that people’s participation should not be dubbed as always physical nature, the advertisement entice people to increase their financial contribution to fund these environmental protection campaigns.
The advertisement while showing their operation in the sea they urge that to join program to save whales one does not need to mark their presence in the sea or in ongoing operation but they can fund the project without missing their favorite TV shows. The presentation of the idea or message is very direct and leaves no ambiguity in the message interpretation. The punch Line read, ‘you don’t have to join us, to join us’. The campaign was created by Leo Burnett, Chicago.
Via: The Hidden Persuader
