This outdoor advertisement campaign was launched by Editorial Presenca to promote different books on the eve of Father’s Day. The idea was to convince people that flowers may be a refreshing gift for dad but a book will give him more pleasure than a flower. The campaign was undertaken to compel people to think that giving father a book on the Father’s day is always a better idea than presenting him a flower.
The campaign was designed in three separate parts. Flowers were strategically placed in the city in places such as parks and public benches, the flowers were distributed primarily to men and vases with bookmarks were placed in the city. The message of the campaign was, ‘Because your father doesn’t like flowers’. The campaign was created by Torke Stunt.
Via: Invisible Red
