In its bid to create awareness of ocean protection, Greenpeace has launched a comprehensive print advertising campaign with hard-hitting message. The campaign aims at conveying the imminent danger faced by oceans and its deteriorating condition. The campaign insists on the fact that once humans were terrified by the sea and now its other way round.
The visualization of the sea used in the advertisement clearly spells out the plight of the seas and threatened lives in the oceans. On the other hand, the advertisement also accuses industrial fishing vessels which have greatly threatened ocean life.
The advertisement gives a call to join Greenpeace to increase efforts to save oceans. The ad campaign is credited to Lowe.
Via Twenty Four
