The humorous advertisement campaign by Bose was recently launched in New Zealand to promote its noise reducing headphones. The campaign aims to show how much noise is being filtered out by Bose’s headphone. The idea behind the advertisement is not exactly fresh however; its remarkable execution with perfection makes it a very good campaign. The campaign also represents an exemplary exaggeration of the idea.
The campaign amusingly showing using the handset can be dangerous at times in order to emphasize the noise reducing capacity of the headphones. The copy of the ad, Bose’s noise reducing headphones, has been placed interestingly manner as it reduces in size towards its end, expressing its quality in just other way.
The campaign is created by Saatchi & Saatchi, New Zealand.
Via Best Ads on TV
