Car with GPS system for the confused from Nissan.
This print campaign announcing the GPS facility of the car is features some junctions and boards In Egypt with contradictory and confusing road/street signs.
The campaign, developed by TBWA, Cairo, is based on the factual presentation and hence manages to bring home the message.
In one place
The Arabic sign reads: Abdallah Fekry Street
The English sign reads: Abd El Salam Zaki Street
CREDITS
Advertising Agency: TBWA, Cairo, Egypt
Creative Director: Arindam Sengupta (Oranjee)
Art Directors: Sameh George, Youssef Gadallah
Copywriters: Sameh George, Youssef Gadallah
Photographer: Hussien Shaban
