Seemingly, Google opens up a new battlefront to combat its core rivals in the sphere of advertising within business products. It has recently inked a deal with Intuit’s QuickBooks 2007 accounting program to feature its advertisement and search option along the content of the accounting program. According to MediaPost the QuickBooks is likely to provide access to paid keyword campaigns, Google’s Maps business listing and the printable coupon service.
The QuickBooks Product Listing will incorporate Google Base in order to enable businesspersons to upload product inventories into Google base and consequently making them searchable. Moreover, the newly forged alliance seems to just a tip of iceberg in a cut throat race for securing prime placements within business products for what Yahoo and Microsoft are even betting their life after it, the real gain of Google will surface in the time to come.
