Google has done some changes in its map advertising endeavor. It has modified the language in its Google Maps API Terms of Use document. Taking a shift from the previous version it has,
reserved the right to start feeding advertising into map images at any time and without notice. By virtue of complying with the terms of use, users agreed to display those ads without modification.
In the new version
Google provides 90 days notice prior to the commencement of advertising if and when it should decide to start sending ads to Maps. Users can terminate usage of Google Maps in that 90 day window, or provide Google with notice that advertising will not be accepted.
Things are not clear as of now, is it possible that now onwards users will be able to withdraw from the advertising program even after they place ad in the API?
The Changes:-
NO PAGE VIEW LIMITS “If, however, your site gets more than 500,000 page views per day, we ask that you talk to us before you launch so that we can prepare in advance to handle your traffic.”
90-day notice before any advertising-related changes, ability to opt-out of ads on your maps
custom map controls
custom map types
Much smaller JavaScript download “improves performance and stability.”
More
