So, when agencies blow their own trumpets, the common folks should not get it. Nobody should get it. It should be like a James Joyce novel. This self-promo effort from Kennedy+Castro seems to be senseless, at least to me.
The effort, with its unique art direction says- God Save the Pig.
Are they referring to any historical incident? Or, is it a local expression, which is sensible to a particular region. Is it related to this ( read).
Help needed.
CREDITS
Advertising Agency: Kennedy+Castro Worldwide, London, UK
Creative Director: Ercole Egizi
Art Director: Geoffrey Marabosh
Copywriter: Ercole Egizi
Illustrator: Sal Degrind
Via: Pixel pasta