There is no need for CDs in Cape Town. That is what this new interactive billboard for heart FM says.
As part of its innovative brand promotion, the public was asked to bring their old CDs to create a large CD billboard. The black, silver side of each CD was used to spell out 104.9 FM.
This effort was developed by Lowe Bull, Cape Town.
Advertising Agency: Lowe Bull, Cape Town, South Africa
Creative Directors: Kirk Gainsford, Doug Larter, Darren McKay
Art Director: Denver Brent
Copywriter: Natalie Rose
Photographer: Natalie Rose
