Is your DORMITORY a DIRTYROOM and is DANGER lurking somewhere in your GARDEN? This print campaign for Easy Home Improvement Store asks us this question indirectly through word plays.
We have seen enough clever word plays in some previous ads. This campaign, developed by Prolam Y&R, Santiago, says that your house can get disorganized if it is not given due care.
The copy reads- Get organized
CREDITS
Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Alvaro Becker
Copywriters: Max Konig & Felipe Utreras
Art Director: Fabrizio Capraro
Illustrator: Ramon Barahona
Via: Add shots
