This print ad for Baygon, developed by DraftFCB, Jakarta, Indonesia adopts an unexpectedly different and humorous approach. This ad makes us a bit confused also.
The ad shows the spirit of a cockroach being freed from his ââbodyââ. Itâs funny indeed, as we, except PETA, do not believe that animals donât have spirits or souls.
The copy reads- No Second Chance
The ad may be indicating that Baygon can remove pests forever. Perhaps the portrayal of the picture shows the possibility of a come back.
CREDITS
Advertising Agency: DraftFCB, Jakarta, Indonesia
Creative Director: Widyalupi Nonis
Art Directors: Defitriadi, Ridward Ongsano
Copywriter: Indah Larasati
DI Artist: Defitriadi
Photographer: Budi Han
Via: Ads of the world
