The Mourning band billboard campaign by The German Road Safety Organization (Deutsche Verkehrswacht) urges the motorists to wear seat belts with ”Mourning Band”.The campaign won a bronze at the 2010 Clio Awards.
The campaign, developed by Scholz & Friends, concentrates on the fact that One in nine people killed in road accidents could still be alive if he or she had been wearing a seat belt.
The message reads: Buckling up can save lives.
Credits
Advertising agency: Scholz & Friends, Duesseldorf
Executive creative director: Niels Alzen
Creative director: Alexander Hansen
Art directors: Pia Niehues and Stephanie Blaschka, Sebastian Jahrmarkt
Copywriter: Leander Schmalfuss
Account executives: Raphael Brinkert, Bastian Kühl, Jens Lange, Holger Hansen
Photographer: Johannes Poettgens and Bsmart Stockholm.
Via: Inspiration room
