German Ministry of Social Affairs had launched this print advertisement as a part of its public awareness program against alcoholism. The advertisement apparently aimed at youth section of the mass to convey that how youth-alcoholism results in making people fragile like bottle itself. The advertisement is showing a young alcoholic woman breaks into pieces very much like a bottle of wine on the road, in order to show that how vulnerable a body of an alcoholic becomes.
Though the presentation of the ad is apparently visually compelling but it certainly lacks some pinching aspect to compel people to think over. However, the advertisement is strongly backed by the powerful photography. In addition to it, there was some room for improvement for re-touching as well. The copy of the ad reads, ‘Don’t throw yourself away!’ The advertisement was created by McCann Erickson M.E.C.H. Berlin, Germany.
Via Ads of the World
