Gap is likely to return to TV commercials after a gap of nearly one year in its bid to kick start an integrated ad campaign promoting its denim apparel. The new ad campaign has been named ‘Jeans Take Shape’ and the campaign would include print, radio, outdoor and online elements. The ad campaign has been created by Laired & partners from New York.
The new ad campaign would promote not a particular fit of the company but Gap’s variety of denim styles and range of washes. However, the print ads will appear in the August issue of Vanity Fair, Vogue, InStyle, Rolling Stone and others.
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