When we think about earplugs the image that instantly conjures up in the mind is quite obviously that of the ears. However, for a person with creative inclination, the image that evolves prior to the ears is that of the mouth and why not. After all, it is the utterances from the mouth that plagues the ears. Therefore while creating the ad for A-Tap Earplugs, Bangkok based ad agency Monday chose to gag the mouth instead. No more barks, cries and snores to reach the plugged ears – the efficacy of the A-Tap Earplugs is established through the witty ad.
Via:ad goodness
