With dual-branded products, success is assured for both entities if there is audience acceptance. Sony TV and Coca Cola are mega brands that have now come together to promote the latest James Bond movie – âQuantum of Solaceâ. The movie hits the screens in October (UK). The agenda also includes the promotion of Coca Cola Great Britainâs budding product âCoke Zeroâ. The bottles get a stylish black outfit with Daniel Craigâs images and appealing contours. The product will also get a Bond identity â Coca-Cola Zero Zero 7. A real collectorâs item, we see all the ingredients present for a brand blockbuster.
Via: Beyondmadisonavenue / Adage
