We have seen the benefits of wide angle lenses to take a skewed look to the babes. Now, these ads promote the Fuji film underwater camera.
Well, advertising possibilities for such a product will be immense, and to some extent, there are some immediate humorous options which may swim into our minds. The beach ad in this campaign is one of them. The ad features how people react when they have such a camera. The ad is dynamic and humorous.
The other ad is more subtle and it shows the camera in a webbed hand. The campaign has been developed by Ogilvy & Mather Indonesia.
CREDITS
Advertising Agency: Ogilvy & Mather Indonesia
Executive Creative Director: Gary Caulfield
Creative Directors: Glenn Alexander, Leonardus Bramantya
Art Directors: Nicholas Kosasih, Vito Winarko
Copywriters: Ratna Puspita, Shirley Christy
Photographer: Leonardus Bramantya
Retoucher: Heru Suryoko
