Frost: bring the beer bottles back

Dr Prem Digital Healthcare Marketing

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With a slight touch of humour and a suggestive copy, Forst’s new print campaign presents some ‘live’ beer bottles. Developed by Cayenne, Italy, this campaign is trying to advertise that their bottles are returnable.

The campaign smells some romantic, late night rendezvous with the cute-looking bottles. One of the ads depicts a man returning the bottle to Forst’s. The copy, which is a slight naughty with its suggestive meaning reads- “’we only let it go out if you bring it back to us. Forst 1857 Returnable.’

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Credits:

Advertising Agency: Cayenne, Italy

Creative Directors: Giandomenico Puglisi, Stefano Tumiatti

Art Director: Livio Gerosa

Copywriter: Caterina Calabrò

Illustrator: Mozart

Photographer: Cellina Von Mannstein

Via: Ads of the world

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