Self-control for dogs- funny idea that will make us laugh. But here, in this campaign, they mean it and they do it perfectly. This campaign for Coaching-canin.com developed by CBGrey, Paris, Presents a funny and at the same time highly noticeable concept, seconded by an impeccable illustration.
In one of the ads a dog is about to fiercely attack a postman, but at the same time, its tail holds it back. In another ad, it is staring at the sumptuous barbecue, but the tail again holds it back. Here, the tail means self control.
The most striking feature of these ads is the illustration. It will be indeed a challenge for anyone to portray self-control for dogs. Here, that challenge is successfully tackled. These self-controlled dogs may not bite; but the illustration bites us with its uniqueness.
Credits:
Advertising Agency: CBGrey, Paris, France
Executive Creative Director: Andrea Stillacci
Creative Directors: Giovanni Settesoldi, Luissandro Del Gobbo
Art Director: Giovanni Settesoldi
Copywriter: Luissandro Del Gobbo
Illustrator: Tiago Hoisel-Techno Image
Via: Ads of the world
