From pain will come pleasure

Dr Prem Digital Healthcare Marketing

bigred

But who wants to use such a chewing gum after seeing this ad? This print ad for Big Red chewing gum has been developed by Miami Ad School, Europe. The painting-like ad is slightly repulsive for such a product, though it’s a different approach.

The ad says- From pain will come pleasure

So, as the chewing gum is hot and chilly you will have to experience pain. But that’s only a purgatory phase. From there you will be prompted to heavenly pleasure.

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But who does want to experience the initial pain, if the pain is just like as scary as featured in this ad?

CREDITS

Advertising School: Miami Ad School, Europe

Art Directors: Andreas Rasmussen, Florian Spielhofer

Copywriter: Pranay Suri

Via: Pixel pasta

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