Friskies has rolled out a unique print advertisement campaign to promote its Nido bird food in a fascinating manner. The basis of the campaign is its remarkable illustration through which they have depicted different birds. The campaign aims at portraying different birds as aristocratic characters in order to show that the firm treats them like high ranked human being. The advertisements are illustrating the impression of a parrot, an owl and a hawk in the portraits. The idea seems to be revolving around the concept of special treatment extended by the product to birds.
The presentation of the campaign is unquestionably impressive and effectively conveys its message to the mass. The product benefit has also been communicated in an amusing way. However, a few eyebrows were raised over the authenticity of the illustrations. Many believe that these illustrations already existed and product was just placed into them. The punch line of the campaign is, ‘Sir/Madam, dinner is served ‘. The campaign was developed by DDB, Madrid, Spain.
Via Advert Eyes
