This is a unique advertisement campaign launched by Ford Motors to promote its limited edition Ranger Extreme. The idea of the campaign was to emphasize an added feature of an extended cargo space for 30 percent extra loading space of the model. To execute the campaign first it was zeroed in that where maximum potential truck buyer assemble in group, it was found that most of them gather in specific after-work pubs. The admen used a matchbox to focus on the product benefit.
The idea was simple and straight whenever, a person would try to pull out a match stick the matchbox will give impression of an extended part of the truck. A total 5,000 matchboxes were distributed among potential buyers at these pubs. The campaign was created by JWT, Malaysia.
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