Ford had launched this television advertisement in Australia to promote its Falcon XR8 Ute. The advertisement seems to be aiming exclusively at male audience while showing their casual but imaginative attitude. The advertisement is portraying a world as desired by men in an amusing way. The advertisement is showing two men in a Falcon XR8 and they are witnessing a world desired by them, paperboy is delivering garlic kebabs, casual men running behind a beer ad, their imagination to try new things and so on.
The advertisement is quite plain and it is trying to link the product with the casual but strong instincts of males. However, the advertisement somewhat refrains from showing the product benefit and only focuses on men’s attitudes. Andy Hoang, Ford’s marketing communications manager, has said that the ad, while aimed directly at blokes, does not alienate the female audience. He further said that females can spot a few of their beloved’s own traits in the ad. The campaign was created by JWT, Melbourne.
Via 10 Ad
