Fabio, the Harlequin heartthrob pokes fun in this Nationawide’s ‘life comes at you fast’ super bowl commercial. In first of its super bowl commercial Nationwide is “going for big laughs and big talk value.” The insurance company is spending approximately $1 million for its 30 second super bowl extravaganza.
Romance novel cover Fabio who has been the face of 2000 such novels though will cheer for Seattle Seahawks. The star soon to be the ‘Star’ in next HBO movie took more than four hours to get ready for the ad found the ad real funny. The smooth and soft adspot will definitely give you a shampoo ad feel that otherwise tries to raise awareness about Nationawide’s product and services. Nationawide increased its ad budget by 40% this year and will spend $85 million in the calendar year.
The average 30-second Super Bowl commercial spot this year costs $2.5 million, a 4.2 percent hike over last year’s $2.4 million.
Via [nydailynews]
