This time (after 2003 Monster incident) American Truck Drivers are again not happy with Coke’s 60 second ‘highly caffeinated energy drink Full Throttle’ super bowl commercial. No one has seen the ad as of yet on TV, they read it from USA Today Jan 19 issue.
It reports
‘A Full Throttle semi plows through neighborhoods recruiting manly men from humdrum lives…at the close, it pushes Red Bull’s signature silver-and-white truck off the road. Tagline: Let Your Man Out.’
American Trucking Association found the commercial was misleading as it was not portraying industry’s safety record correctly.
In a Jan 24 letter to Neville Isdell, Coca Coal Chairmn and CEO, Bill Graves, CEO of ATA writes
….will reinforce and help perpetuate a negative stereotype that the trucking industry and our professional drivers have fought long and hard to overcome….
Coke is yet to respond to the mail.
In 2003 after receiving complaints from ATA, Monster.com changed its creative and showed a out of control truck running driverless.
Its coke’s turn now.
Via [etrucker]
