Wrigley’s has recently launched an ad campaign termed as ‘Extra Smile’ in order to increase awareness for extra white teeth. The ad campaign was promoting its whitening chewing gum. As apparently its clear the ad campaign involved a development of a sticker, which was strategically positioned under the Starbucks coffee cups. The strategy was perfect to highlight the theme, extra white smile, of the ad.
The ad campaign might have attracted a considerable number of passer-by for sure, as the ad amusingly reflects the big white teeth, which give the impression that the teeth belong to the person who is sipping coffee.
The ad campaign has reflected a fine blending of creativity and smart execution. The company has reportedly stated that there was a significant increase in sales during the promotion.
Via Twenty Four
