This is an interesting print advertisement campaign for promoting Exclusive Books. The campaign has interestingly focused on various aspects and ingredients of specific subject such as business, psychology and the art world. At first the campaign reflects that the advertisements are quite artistically intricate however a closure look reveals that the basic approach of the ad is based on humor.
The advertisements are showing different activities and components of a subject interestingly with the help of drawing. However, it was really a refreshing idea for the campaign that humorously conveyed its message across. The punch line of the advertisement reads, ‘there is one for you’, indicating towards that the one area out many displayed in the advertisement may be relevant to a particular person. The campaign was created by Ogilvy, Johannesburg.
Via Adverbox
