Well, it seems like an odd, forced connection. But, without any doubt, the ad reflects the idea in a fresh way.
This print ad for Rolling Stone magazine aims to reflect its support to the World Water Day which is observed every year on March 22. The ad features a yellow submarine (a symbolic indication of Beatles) in the desert.
The copy reads- The music would lose without water.
March 22nd, World Water Day.
CREDITS
Art Director: Vinicius Serpa
Copywriter: Raphael Barreiros
Via: Ads of the world