This is simple, nice and intelligent advertising from DDB DM9JaymeSyfu, Manila, Philippines for Makati City Fire Station. The ad illustrates the possibility of wide spread danger that can be caused by a sudden fir outbreak and the need for immediate actions to prevent it from happening.
To indicate the message, the ad features a match stick on which a cityscape can be seen.
The copy reads- We have seen the sights. A spark is all it takes. A message from the Makati City Fire Station. Call 8185150 / 8162553 for any emergencies.
CREDITS
Advertising Agency: DDB DM9JaymeSyfu, Manila, Philippines
Executive Creative Directors: Merlee Jayme, Eugene Demata
Art Director: Eugene Demata
Copywriter: Biba Cabuquit
Photographer: Ruben dela Cruz
Illustrators: Eugene Demata, Allan Montayre