Easy Mac Cheese had launched this interesting print advertisement campaign to promote its product in an extremely innovative way. The campaign focuses on the intensity of the hunger of a person and consequently the utility of the product. The campaign also establishes that the product have the ability to satiate the hunger of those who eat much more than usual. However, here one can come across a very appropriate exaggeration of the core idea. The advertisement is showing that people to satisfy their hunger having the product and their mouths have portrayed as if it were mouths of crocodile, hippopotamus or else, who are usually voracious eater.
Thereby, the campaign has been immensely successful in outlining the product benefit in an interesting manner. The presentation of the campaign is attractive and fascinating that can certainly make people giggle. The text of the advertisement reads, ‘Tame your ferocious hunger’, which is consistent with the portrayal of the campaign. The campaign was developed by Draft FCB.
Via Twenty Four
