Durex has proved that undressing students is another way of selling condoms. And they actually did it in the name of safe sex awareness campaign in Israel.
With the âcreativeâ support of Obsessive â Creative marketing Tel Aviv, Israel, Durex decided to bank on the buzz around the Students day in Tel Aviv University , the biggest students event in Israel, hosting 100,000 students.
As part of this âsocial interactive campaignâ, Durex made a giant condom which looks like a sperm and 50 âbraveâ students went into the condom naked. Durex donated 100 INS to the Israel Aids Task Force for each student that went in the condom.
Via: Direct daily
