We can confidently say that there is no better way to promote a chocolate with whisky range than this approach adopted in this campaign. The campaign, developed by Dentsu Latin America, promotes the chocolate from LâUnivers de Chocolat, manufacturers and importers of French chocolate in Sao Paulo, Brazil. Drunken toddlers are the ‘protagonists’.
The print campaign features images of toddlers who appear to be in a drunken condition. Peppered with cuteness and little whiff of fun, the campaign, interestingly conveys the message.
The âFunny Babyâ campaign won a Gold Outdoor Lion at Cannes International Advertising Festival 2010.
CREDITS
Advertising agency: Dentsu Latin America, São Paulo
Executive creative directors: Felipe Cama/Alexandre Lucas
Art director: Adriano Alarcon
Advertiserâs supervisor: Nicolas Galland
Planner: Flavia Faust
Account managers: Fabio Britto and Tiago Lara
Producer: Ricardo Lopez
Art buyer: Ana Luiza Rodrigues
Photography: Rogerio Miranda and Cadu Maya.
Via: Inspiration room
