Stop drinking- that will be a hard thing even to think for the ‘passionate’ drinkers. To those who canât even imagine stopping alcohol consumption completely, I think that this print campaign for National Health Service (NHS) might be worth a serious look.
The campaign, developed by BJL, Manchester UK urges- Drink a little less, see a better you.
Will your kids see a grumpy dad in the morning?- asks one of the ads. The campaign is full of such questions.
Another one asks- Your hair looks fine how about the belly?(That will be a âstomach-openingâ question for any beauty conscious man)
The third ad asks- Will you still be smiling at work tomorrow?
CREDITS
Advertising Agency: BJL, Manchester UK
Creative Directors: Pete Bastiman, Tom Richards
Art Director: Si Hall
Copywriter: Steve Wilkes
Typographer: Paul Brownless
Via: Ads of the world
