This noticeable print advertising effort(but not without typo, sadly) inviting entries for the eagle awards, adopts a clever and beautiful way of communication.
One ad shows a unicorn being killed by the hunters.
The copy reads- Every time you make a bad ad a unicorn dies.
Unicorn is a symbol of imagination. And when a bad ad is created the imagination is at danger.
Another one show a fairy loses her wings.
The copy reads- Every time you make a bad ad a fairy loses her wings.
You know that a fairy is the symbol of dreams and bad ads spoils the dreams.
Third ad show how a rabbit, which is a symbol of magic, about to end its life.
It says- Every time you make a bad ad.
A bunny commits suicide.
And the campaign urges- Stop the torture. Enter South Africa’s premier print awards. We only award the great ones.
www.theeagleawards.co.za
SEE FULL CREDITS AFTER THE JUMP
CREDITS
Advertising Agency: King James, Cape Town, South Africa
Executive Creative Director: Alistair King
Creative Director: Devin Kennedy
Copywriter: Devin Kennedy
Art Director: Damian Bonse
Photographer: Michael Lewis
Via: Ads of the world
