Simple and intelligent. That will be a suitable adjective for this campaign for ThaiHealth.
As part of its Donât Drive Sleepy Project , the campaign aims to make the drivers aware of the risks associated with sleepy driving.
The copy reads- Sleepiness is stronger than you. ThaiHealth. Donât Drive Sleepy Project.
The campaign developed by BBDO, Bangkok, Thailand, shows how accidents occur when you close your eyes.
CREDITS
Advertising Agnency: BBDO, Bangkok, Thailand
Chief Creative Officer: Suthisak Sucharittanonta
Executive Creative Director: Subun Khow, Vasan Wangpaitoon
Creative Director: Taewit Jariyanukulpun
Copywriter: Pattrapong Lapjarupong
Art Director: Nirun Sommalardpun
Photographers: Aunchai Secharunputong, Nok Pipattungkul
Illustrators: Ploy Lumthong, Tharect Kangkrich
