The Chrysler Group in conjunction with DirecTV under Advertising Development Partner Program (ADPP) has unveiled its second interactive advertising campaign. The all new four interactive commercials will promote Dodge’s latest 2007 Caliber.
Customers for the first time through their TV set will be able to tune into channel 115 and gain information on the 2007 Dodge Caliber. BBDO Detroit and Organic, Inc. has created the so called ‘i-ads.’ The first of them, Dynamic Ad Unit which is on air right now will continue till May 7. The rest three will begin airing on May 22nd, June 12th and July 3.
