Some ads can be decorated with a little retouching. That is the easiest way to make them noticeable than depending on an out-of-the-box concept. This ad for American Colors belongs to that group.
The print ad, developed by Fahrenheit, Lima, Peru, reads- Do not Paint, Decorate.
The ad, featuring a brush with red paint (upon closer look you can see the decoration), agreeably corresponds with the concept and copy. Well, the ad is beautiful, though it has probably a short shelf-life.
CREDITS
Advertising Agency: Fahrenheit, Lima, Peru
Creative Director: Ricardo Chadwick
Art Director: Luciano Leone
Copywriter: Frank MartÃ
Illustrator: Luciano Leone
