If you are tired of seeing David Beckham in all that singular sports gears, well, its time for a change. Beckham has signed a $20 million advertising contract with Emporio Armani. He will endorse the 73 year old designer’s range of underwear which Perez Hilton believes “will give the gays masturbation material for years to come.”
How difficult or easy to rope in a superstar for a brand? Does David Beckham go more by the strategy laid down by his brand managers or simply follows his heart. We don’t know exactly but as far this report by Stuff, Beckham has signed the deal because Giorgio Armani has taken good care of the superstar and his celebrity wife Victoria ever since the family moved to Los Angeles.
David’s contract with Vodafone and Gillette has already expired. He is now sporting ad for brands like Adidas, Pepsi, Motorola and Coty fragrances.
David began shooting the Emporio Armani SS08 campaign with renowned photographers Mert Alas and Marcus Piggott in Los Angeles last Friday.
